Boomerang (TV network)
Boomerang is an American cable television network owned by The Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. The network primarily broadcasts animated programming from the Warner Bros. Animation library, including Warner Bros. Cartoons and Hanna-Barbera productions among others.
Boomerang debuted in 1992 as a programming block on Cartoon Network dedicated to classic animation. The block eventually spun-off into its own separate network in 2000, and by the late 2000s, began airing more modern and contemporary programming, including reruns of Cartoon Network original series. A 2015 relaunch aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network, and saw the network produce its own original programming, with a focus on contemporary reboots of franchises such as Looney Tunes and Scooby-Doo. In 2017, as the cable network lost coverage, Boomerang launched a standalone SVOD over-the-top streaming service, which operated until 2024.
As of November 2023, Boomerang is available to approximately 26 million pay television households in the United States — down from its peak of 47 million households in 2019.
Programming
Other websites
- Official website Archived 2008-10-07 at the Wayback Machine
- BoomerangTV.co.uk - Official UK website
- BoomerangTV.de - Official DE website