Corporate identity

A corporate identity or corporate image is the way a corporation, or business shows itself to the public. The corporate identity is usually done with imagery and trademarks.[1] Also things like product design, advertising, public relations are a part of this. Corporate identity is a main goal of corporate communication, wanting to build and keep the company's identity.

References

  1. ↑ Pat Matson Knapp; Judith Evans; Cheryl Dangel Cullen (2001). Designing Corporate Identity: graphic design as a business strategy. Rockport Publishers. ISBN 1-56496-797-2.
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