HBO Max
This article is about a streaming service from HBO. For a Boardcasting Network for Movies, See HBO Plus
| Formerly | HBO Max (2020-2023) Max (2023–2025) |
|---|---|
Type of site | OTT video streaming platform |
| Predecessor(s) | HBO Go (U.S. only) HBO Now DC Universe |
| Headquarters | New York City |
| Area served | Caribbean, Latin America, United States, and parts of Europe and Asia-Pacific |
| Owner | AT&T |
| Key people | Casey Bloys (Chief Content Officer) Andy Forssell (head of business operations) |
| Parent | Home Box Office, Inc. |
| URL | www |
| Users | 🔺44.2 million (as of April 22, 2021)[1] |
| Launched | May 27, 2020 |
| Current status | Active |
HBO Max (formerly Max) is a subscription video on demand streaming service from WarnerMedia Entertainment. It is part of AT&T's WarnerMedia. The service was originally launched on May 27, 2020 and relaunched on July 9, 2025.
HBO Max is based on WarnerMedia's HBO premium TV service. It includes all of its programming including movies and television shows made by Warner Bros., as well as television channels that it owns such as CNN, Cartoon Network, TBS, and Turner Classic Movies (TCM).
In mid-to-late 2023, HBO Max started rebranding to the name "Max" (stylized as "max").[2][3] Many people did not like this change, and Max began losing subscribers.[4]
On May 14, 2025, it was announced that the HBO Max branding would return. This happened on July 9, 2025.[5]
References
- ↑ Spangler, Todd; Spangler, Todd (2021-04-22). "HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts". Variety. Retrieved 2021-04-22.
- ↑ "HBO Max to be renamed 'Max' with the addition of Discovery+ content". TODAY.com. 2023-04-12. Archived from the original on 2023-08-31. Retrieved 2023-08-31.
- ↑ Vilas-Boas, Savannah Salazar, Eric (2023-04-12). "They Really Are Just Calling It Max". Vulture. Retrieved 2023-08-31.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ Roth, Emma (2023-08-03). "HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers". The Verge. Retrieved 2023-08-31.
- ↑ Adalian, Josef (2025-05-14). "Max Is Changing Its Name to (Get This!) HBO Max". Vulture. Archived from the original on May 14, 2025. Retrieved 2025-05-14.