Toffifee

Toffifee
Product typeConfectionery
OwnerAugust Storck
CountryGermany
Introduced1973
MarketsWorldwide
Tagline"...there's so much fun in Toffifee!"
Websitewww.toffifee.com

Toffifee (known in the United States as Toffifay) is a German brand of caramel candies owned by the Berlin-based German company August Storck KG. Toffifee are caramel cups with nougat, caramel and a hazelnut inside, and a chocolate button on top.[1] They are sold in boxes containing 4, 12, 15, 24, 30, 48 or 96 Toffifee candies.

The product was first sold in West Germany in 1973, and was marketed as a product "for the whole family". By 2016, Toffifee was being sold in over 100 countries. In the United States, Toffifee is spelt "Toffifay" and uses a different package design. Elsewhere in the world, including in Canada and Europe, the brand uses its original spelling and orange box design.[2]

References

  1. http://www.toffifee.com/about-toffifee Archived 2021-02-24 at the Wayback Machine "A smart shell with a rich inside"
  2. "Storck makes big US push with Toffifay". confectionerynews.com.

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